The beginning of a new year is a great time to assess my business, to consider what what to change and what to keep the same.
A lot of things worked well in 2018; most notably my introduction of In Person Sales (in place of online galleries). I was very resistant to doing IPS, because I am not a sales person. I don’t ever want to feel like I am pushing someone to spend money. But it really is true that the images I show clients sell themselves and the moment when clients see their pictures is irreplaceable. It is empowering and is very gratifying to me.
I sold more products in 2018 and will continue to do so. A professionally printed print, wall art or an album is the natural end product of a photography session. A digital image is not. Part of the art of photography is to see images printed and see a concrete sample of the image. I will continue to sell products to my clients, but will include digital images as that is what clients want.
I am introducing a new kind of session in 2019; a mini newborn session. I’m doing this for a couple of reasons, but most notably because many newborn moms are exhausted from lack of sleep and don’t want to be in a hot studio for 3 or 4 hours. A mini newborn session is shorter. It is an hour and a half, baby is wrapped for all poses and the focus is on baby pictures. Family pictures can be done at the 6 month stage when moms are more rested. I will still be doing full newborn sessions with parent and sibling pictures if that’s what your family decides on. But I think this is a great option.
As an introductory offer, and because Jan is a very slow month, I am offering 2 free mini newborn sessions. If you want a full newborn session for $125, I will deduct $80 from your session fee, giving you a full newborn session for only $45.
Pass this on to anyone you know who is expecting in the next couple of months. Be one of the first people to contact me and get this session free!
Mini Newborn Sessions!