The beginning of a new year is a great time to assess my business, to consider what what to change and what to keep the same.
A lot of things worked well in 2018; most notably my introduction of In Person Sales (in place of online galleries). I was very resistant to doing IPS, because I am not a sales person. I don’t ever want to feel like I am pushing someone to spend money. But it really is true that the images I show clients sell themselves and the moment when clients see their pictures is irreplaceable. It is empowering and is very gratifying to me.
I sold more products in 2018 and will continue to do so. A professionally printed print, wall art or an album is the natural end product of a photography session. A digital image is not. Part of the art of photography is to see images printed and see a concrete sample of the image. I will continue to sell products to my clients, but will include digital images as that is what clients want.
I am introducing a new kind of session in 2019; a mini newborn session. I’m doing this for a couple of reasons, but most notably because many newborn moms are exhausted from lack of sleep and don’t want to be in a hot studio for 3 or 4 hours. A mini newborn session is shorter. It is an hour and a half, baby is wrapped for all poses and the focus is on baby pictures. Family pictures can be done at the 6 month stage when moms are more rested. I will still be doing full newborn sessions with parent and sibling pictures if that’s what your family decides on. But I think this is a great option.
As an introductory offer, and because Jan is a very slow month, I am offering 2 free mini newborn sessions. If you want a full newborn session for $125, I will deduct $80 from your session fee, giving you a full newborn session for only $45.
Pass this on to anyone you know who is expecting in the next couple of months. Be one of the first people to contact me and get this session free!